Question: What is Disco?
Answer: Disco is a widget designed to help promote your podcast content with visitors to your blog. By adding a Disco widget to a blog post, you’re connecting your audience across your audio and written content and encouraging them to listen to your podcasts.
Question: How does Disco promote my show?
Answer: Disco uses Headliner’s internal automation tool to parse your podcast for meaningful and interesting clips from its episodes in order to create promotional clips out of it. In addition we look at the content in your blog posts the widget appears on to find matches between that content and the podcast episode. By adding our widget to your site, you’re giving your site traffic an opportunity to listen to a machine-curated snippet from your show, as well as giving them the opportunity to listen to your full episode with a single click.
Question: Where does Disco send my listeners?
Answer: Our self-serve widget automatically redirects them to a page that’s been designed specifically for your show over at play.headliner.app. This page hosts the entirety of your episode, other episodes of your show, and also has a share button and follow button.
Question: How is this different from, say, hosting a video clip of my podcast or blog post about it on my site? Why should I use this?
Answer: Promoting a podcast on a blog has historically been a manual process. However, Disco allows you to set things up once and automatically have all of your posts get podcast recommendations moving forward. We also use AI (recommendation technology) to improve the recommendations.
Question: Is it hard to set up the Disco Self-Serve widget?
Answer: Not at all! We feature a guide on how to do so right here and have a dedicated and friendly team that’s more than happy to answer any questions you may have about the process at email@example.com.
Question: Does plays on the Disco widget count as plays for my podcast?
Answer: Each host handles plays differently, so check with your host. We play back directly from the source in the RSS feed, so as long as people listen for more than 60 seconds, your host should record the listen.
Question: How can I see the results of Disco?
Answer: Yes! We have a Dashboard that has all the metrics for engagement!
Question: Disco sounds great, but I have a bigger site or want to make some adjustments, can you handle that?
Answer: Yes, we work with sites and publishers of all sizes including some of the biggest in the world. Just contact us at firstname.lastname@example.org and we can see what we can do!