The Headliner Publisher Network is made up of all the media sites that use Headliner to promote podcasts. It provides podcasts with an easy route to discovery by leveraging existing web traffic found on publisher sites within the network.
Sites can join the Publisher Network in two ways. The first is by creating a Disco widget. Disco offers sites a free way to connect their podcast to their site in a dynamic, relevant way.
The second way is to monetize podcast placement through Podcast Promo. Podcast Promo allows podcasts to appear as a programmatic or native ad unit.
Why it matters?
The Publisher Network creates a win-win-win situation for advertisers, publishers, and listeners.
For advertisers, the network leverages existing web page traffic and targeting to help get their podcasts in front of viable ears at a time and place where they are most receptive to new ideas, topics, and messages.
For publishers, the Publisher Network offers a way to monetize existing traffic through strategic unit placement and engagement. It is free for publishers to place on their sites but allows them to profit from unit engagement. The network can also be used as a tool to help grow listenership for their own signature shows.
Finally, the network is a powerful tool for listeners' discovery. Listeners can easily discover new shows through recommendations that meet them where they are.