Disco is a versatile tool that caters to all types of podcasts. It allows sites to direct traffic to the podcast player of their choice, whether for branded podcasts native to the publisher sites or programmatic units through Podcast Promo. With Disco, you can be confident that your podcast will reach the right audience.
Branded Podcasts
For branded podcasts, Disco offers a relevant way to direct web traffic to your podcast. Disco works by recommending podcast episodes based on page text, ensuring your audience has an alternative way to engage with content.
Even if your audience is not in a time or place to listen, Disco units can raise awareness and encourage engagement by following/subscribing to the selected podcast player.
As a native unit, publishers can also control the widget placement and style. This helps blend the content more seamlessly and increases the likelihood of conversion.
By adding Disco to your site(s), branded podcasts gain an additional avenue to growth. Leveraging existing web traffic is an effective way to garner more listeners and grow branded podcasts.
Insert Ads with Podcast Promo
Under the Headliner Publisher Network, publishers can utilize monetization opportunities.
With Podcast Promo, publishers can host podcast clips on their sites. The clips appear dynamically, as directed by the host podcast’s targeting parameters.
Podcast Promo operates as an ad unit within the Disco widget and enables publishers to benefit from the engagement of that specific unit. Publishers can leverage listens from Podcast Promo campaigns to monetize their Disco widgets directly.
Note: All clips are created using the podcast’s RSS feed.