Headliner offers podcasters an easy, automated solution for getting podcasts on Instagram. Headliner's Automatic Audiogram tool creates, clips, and uploads audiograms to Instagram.
Automatically post clips of your show to Instagram every time you publish a new episode. It's easy and free for podcasters to use, too! Here’s how to automatically upload podcast videos to Instagram in an optimized way:
Step 1 – Create an automation
First, you must log in (or create) to your Headliner account. Once logged in, click the blue and purple “Automatic Audiograms” button.
Step 2 – Find your podcast
Next, you’ll need to search for and select a podcast. Either type the name of your show or drop it in your RSS feed.
Step 3 – Select Destination
Now, you should select Instagram as your destination and then select “Instagram post.”
Once you choose the destination and formatting, you must select how you get your podcast videos. Selecting “auto post” will allow Headliner to create and upload your podcast videos for you automatically. If you want to see the clip before posting it, you can also control who sees the video first. You can also go back and change viewability later!
Selecting “email videos to me” will tell the Headliner to email you a link whenever your videos are created. Headliner will still automatically create videos; you must download and manually upload videos using this method.
Note: You may be required to sign into your Meta account to activate auto-posting permissions.
Step 4 – Optimize your podcast videos
In this step, you can optimize your podcast videos!
Create evergreen yet dynamic captions using information from your RSS feed. Headliner can pull in parts of your metadata and add them to your captions every time.
To optimize your podcast videos, type a handful of relevant hashtags at the end of the caption box!
You can also toggle who can see and interact with posts. If you are promoting branded content, you can add disclaimers.
Step 5 – Create podcast clips with AI
The next step is to tell Headliner how you want to create clips. Let Headliner’s AI batch create up to 10 clips or use existing soundbite tags in your RSS feed.
From here, you can only create videos for your most recent and future episodes. However, if you’d like to create and upload clips from your back catalog, you can adjust the automation on the projects page. More on that here.
Step 6 – Design your podcast videos
Here, you can start designing your awesome podcast videos! Select one of our pre-existing options or create your own from scratch. You can even connect your Canva account to “make” more complex designs.
Step 7 – Start growing your podcast on Instagram!
That’s all! Your automation will get to work creating and promoting your podcast on Instagram.
