When sharing videos you’ve made in Headliner, knowing each platform’s recommended, minimum, and maximum video lengths will save you from upload errors and cut-offs. This guide lists the most up-to-date video duration limits for major social media platforms, including YouTube, along with key posting notes.
Quick Reference Table
| Platform | Minimum Length | Maximum Length | Extra Notes |
|---|---|---|---|
| Instagram Reel | — |
3 min |
Boosting not supported for videos over 90 sec |
| Instagram Post | — |
10 min |
Verified accounts can post up to 60 min |
| Instagram Story | — |
60 sec per clip |
Instagram automatically splits uploads into 15 sec segments. |
| YouTube Short | — |
3 min |
— |
| Facebook Reel | 3 sec |
90 sec |
— |
| Facebook Story | — |
120 sec (2 min) |
— |
| Facebook Post | — |
— | |
| TikTok Story | — |
15 sec |
While there is no official limit available via TikTok support channels, this is the widely accepted platform limit. |
| TikTok Post | ~3 sec |
60 min |
Maximum length limits can vary by account type. Please keep in mind TikTok is highly geared towards short-form, vertical video content. |
| X (formerly Twitter) | — |
140 sec |
Paid subs: up to 4 h; Android uploads: 10 min |
3 sec |
10 min |
— | |
| Snapchat | 5 sec |
60 sec |
— |
| Bluesky | — |
10 min |
— |
4 sec |
5 min |
— | |
| Threads | — |
5 min |
— |
Platform-by-Platform Breakdown
The following section provides a little more color into each platform's limitations.
- Reels: Up to 3 minutes. Boosting (paid promotion) only works for videos 90 seconds or shorter.
- Posts: Up to 10 minutes for most accounts; verified accounts can upload up to 60 minutes.
- Stories: 60 seconds per clip, automatically split into 15 second segments when viewed.
YouTube
- Shorts: Up to 3 minutes.
- Reels: 3 seconds minimum, 90 seconds maximum.
- Stories: Up to 2 minutes.
- Posts (Feed): Up to 241 minutes (4 hours).
TikTok
- Stories: Up to 15 seconds.
- Posts (In-Feed): ~3 seconds minimum, up to 60 minutes when uploading.
X (formerly Twitter)
- Standard: Up to 140 seconds (2 minutes 20 seconds).
- Paid Subscription: Up to 4 hours.
- Android Uploads: Up to 10 minutes.
- Videos: 3 seconds minimum, 10 minutes maximum.
Snapchat
Bluesky
Threads
Recommended Clip Lengths
Did you know that Headliner also provides the recommended clip lengths per platform? When creating a manual clip, you can view these times by hovering over the clock icon towards the bottom of your screen.
Note: Recommended clips lengths listed are subject to change. At the time of this publication (August 2026), all times listed adhere to platform recommended guidelines for social video posting.
Tips for Posting with Headliner
- You may receive an error or not be able to successfully upload a video into any platform if it is longer than its maximum limit. The good news is you may edit any project in Headliner!
- Platforms update their specs frequently—bookmark this page and check back for updates.