Programmatic advertising is the practice of automating a media buying process through digital ads. This is accomplished by submitting a campaign form and setting your Average CPE with Headliner.
How does Headliner automate programmatic widgets?
Headliner uses your campaign form to guide the process per campaign.
When submitting your campaign, you are selecting different targeting parameters that are used to inform our Podcast widget's dynamic insertion process. This means Podcast Promo will only show your widgets to people who are in your specified target audience.