What targeting parameters can I set?
Podcasters can choose from a wide range of targeting options. Before setting a campaign live, a member of the Headliner Support Team will confirm your targeting options. Once approved, Podcast Promo will use these parameters to automatically guide how it promotes your podcast.
- Category - choose from one of 18 different categories. Podcasters may also select “other” for more niche targeting opportunities when creating a campaign. Doing so will require additional help from a member of the Headliner Support Team (aka, we’ll email you!).
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- Arts & Entertainment
- Automotive
- Business
- Family & Parenting
- Food & Drink
- Health & Fitness
- Home & Garden
- Law, Gov’t & Politics
- Mature
- News
- Outdoor & Hunting
- Pets
- Science
- Shopping
- Sports
- Style & Fashion
- Technology & Computing
- Travel
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- Geotargeting - podcasts may choose from a list of drop-down countries or narrow targeting to the zip code level. To set more specific targeting parameters, please select custom and a member of the Headliner Support Team will reach out to you directly.
- Browser or device type - available options:
- Mobile phone
- Desktop/laptop computer
- Tablet
- Audience demographics & interests - Several of our partnered media sites allow for ample targeting (over 3,800 options to be more exact!). A member of the Headliner Team will work with your to assess your options. Demographic options, including things like:
- Age
- Gender
- Occupation
- Education
- Income
Note: You may pick and choose among targeting options. You may also select one or more options per category as shown below.